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Build with Care: Creating Teams That Actually Want to Show Up

Our region is full of ambitious companies vying for the same talented professionals. In a competitive job market, culture isn’t just a luxury, it’s what sets you apart.

Building a culture where people want to stay doesn’t require a complete organizational overhaul. It requires intention, strategy, and a framework that works.

Successful organizations aren’t necessarily those with the biggest budgets. They’re the ones where people feel seen, supported, and genuinely cared for. That’s what keeps your team engaged, productive, and loyal, even when recruiters come knocking.

This January, get the tools and framework you need to build the culture that inspires employees to be their best.

Why “Culture of Care” Is More Than Just a Buzzword

We’ve all seen companies plaster core values on a wall and call it culture. But true culture lives in daily interactions, in how leaders respond to challenges, and in how team members feel when they walk in. When people feel truly valued at work, something shifts. Engagement increases. Burnout decreases. Innovation flourishes. Your best employees stay, and your organization becomes a place others want to join.

The Cost of Getting It Wrong

Here’s what happens when culture falls apart:

  • Turnover skyrockets (and so do recruitment costs)
  • Productivity declines as disengagement spreads
  • Your top talent quietly starts looking for a way out
  • Team morale plummets

Sound familiar? It doesn’t have to be this way.

On Friday, January 10, 2025, workplace culture expert Danny Goldberg will join us to explain his transformative Culture of Care methodology. He’ll show you how to:

  • Create psychological safety so your team feels comfortable expressing themselves, taking risks, and being fully productive at work
  • Strengthen genuine connection beyond superficial team-building activities
  • Create an environment where people thrive, not just survive the workday
  • Turn culture into your competitive advantage to attract and retain top talent
  • Boost engagement and reduce burnout with practical, proven strategies

This session is perfect for business owners, team leaders, HR professionals, and anyone who wants to create a workplace where people want to be.

Come ready to take notes, ask questions, and connect with other Northern Nevada leaders who are committed to building better workplaces.

Register Now for the January 9th Event

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What Do You Do When You Win and Lose at Once?

man holding up a medal

We’ve all had those moments when everything we’ve worked for suddenly changes, and we ask ourselves, “What now?” That question can be overwhelming, but it’s also where transformation begins.

This December, the WIN lecture series features someone who knows that question all too well: Olympic champion Connor Fields.

From Rise to Change

Connor Fields is an Olympic gold medalist that became a world champion, a pioneer of BMX in the United States, and was at the peak of his career.

During 2021, Connor suffered a horrific crash that forced him to confront questions far deeper than medals and podium finishes: How do you rebuild yourself when everything you’ve worked for vanishes in an instant? What happens next when your entire identity has been tied to something you can no longer do in the same way?

Why Connor’s Story Matters for Your Business Journey

The key is that resilience isn’t just an athletic quality. It’s a powerful strength in business, essential for leadership.

Through his experience, Connor has developed insights that are directly applicable to the business world:

  • How to set clear and achievable goals that guide everyday decisions.
  • How to maintain perspective when life presents unexpected challenges, whether market fluctuations, organizational changes, or personal setbacks.
  • How to face failure with confidence and clarity, rather than fear and paralysis.

And, perhaps most importantly, he shows how to reframe setbacks and stay focused, even after experiencing both resounding success and crushing disappointment.

For professionals in Northern Nevada, this conversation comes at the perfect time. We are all navigating constant change, and Connor’s reflections on resilience and reinvention offer a framework not only for surviving change but for using it as an engine for growth.

On December 5, join us for a morning that will shift how you think about challenges. 

Register Now for the December WIN Speaker Series Event

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Wolf Pack Impact: How UNR and Nevada Are Building the Future Together

When you think about what drives Northern Nevada’s economy, what comes to mind? Tesla? The tech boom? Tourism?

Here’s something you might not realize: the University of Nevada, Reno is one of the most powerful economic engines in our state. We’re talking billions of dollars in economic impact, thousands of jobs created, and a pipeline of talent that keeps our region competitive on a national stage.

But the relationship between the University and Nevada goes far beyond economics. It’s a true partnership, a two-way street where the University shapes our state’s future and the state, in turn, invests in and influences the University’s mission and opportunities.

On October 24th, we’re bringing together three leaders who live this relationship every single day to help you understand just how deep and impactful this connection really is.

Let’s start with some context. 

The University of Nevada, Reno isn’t just an institution of higher learning. It’s a major employer, research hub, and community anchor that touches nearly every aspect of life in Northern Nevada.

The University employs thousands of people and educates over 20,000 students each year. Its graduates stay in Nevada at higher rates than you might expect, filling critical roles in healthcare, education, business, technology, and public service.

But here’s where it gets interesting: the impact doesn’t flow in just one direction.

When Nevada’s businesses need skilled workers, the University adapts their programs to meet those needs. When the state faces challenges like water scarcity or healthcare access, University researchers are finding solutions. When our communities need cultural enrichment and civic leadership, the campus provides both.

This isn’t a transactional relationship. It’s a deeply interconnected partnership where success on one side fuels growth on the other.

But why do business leaders need to understand this connection?

Whether you run a business in Northern Nevada, recruit local talent, or plan for long-term growth in this region, understanding the collaboration between the University and Nevada is essential for recruitment and workforce development.

On October 24th, you’ll hear directly from three people who understand this relationship from unique vantage points: Brian Sandoval served as Nevada’s Governor and now is the University’s President, Stephanie Rempe leads Wolf Pack Athletics, and Greg Mosier, who runs the College of Business.

They’ll explore how this partnership works, where it’s headed, and what it means for your business and our region’s future, in a conversation designed to give you actionable insights. This is your chance to understand one of the most important partnerships shaping our region. 

Register Now for the October 24 Event, and yes, wear the blue. We’re bringing game day energy to a business breakfast. Because, why not?

 

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Your Team Didn’t Sign Up for Busy Work: How AI Restores Focus to What Matters

Business leaders in Northern Nevada are often immersed in routine tasks that consume valuable time and energy. But what if we told you there’s a way to reclaim those hours and redirect your team’s focus toward what truly makes a difference?

First, it’s important to understand that your team members didn’t come together to spend half their day on repetitive tasks. They seek to innovate, solve problems, and make an impact. However, studies show that knowledge workers spend up to 41% of their time on discretionary activities that offer little personal satisfaction and could easily be managed by others or automated entirely.

This is not only frustrating for your team, but it’s also costly for your company. When your top talent is overwhelmed by unnecessary tasks, they miss out on the strategic thinking and creative problem-solving that drive real growth.

AI is Your Team’s New Productivity Bestie

And that’s where artificial intelligence comes in. It’s not here to replace your team. It’s here to unleash its potential. Think of AI as the ultimate assistant that never needs a break, doesn’t tire of repetitive tasks, and can work 24/7 to keep everything running smoothly behind the scenes.

The magic happens when you identify those routine, time-consuming processes that drain your team’s energy and hand them over to AI.

Real-World AI Achievements That Actually Work

  • Email and Communication Management: AI can sort, prioritize, and even compose responses to routine emails, leaving your team to handle conversations that truly need a human touch.
  • Customer Service: Chatbots answer frequently asked questions instantly, while your team focuses on complex customer needs and relationship building.
  • Scheduling and Project Management: AI can coordinate schedules, track project progress, and even predict potential bottlenecks before they become problems.

By automating routine tasks, you not only save time but also create space for innovation, leading to improved retention, higher performance, and a work culture that attracts top talent.

The best part about AI automation is that you don’t need to transform everything overnight. Start small. Pick one repetitive task that frustrates your team and explore AI solutions for it. Test, learn, and gradually expand from there.

On September 26, Joseph will guide us through interactive discussions and real-life case studies demonstrating how AI can transform your most tedious tasks into opportunities for innovation, helping you discover how to turn your biggest productivity challenges into your greatest competitive advantages.

REGISTER FOR THE SEPTEMBER 26 EVENT HERE

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Why Storytelling is a Must-Have Skill for Today’s Leaders

blonde woman on stage speaking on microphone

In today’s fast-paced business environment, leaders often face challenges in connecting with their teams, inspiring action, and driving change. While technical expertise and strategic thinking remain crucial, there’s one skill that consistently separates exceptional leaders from the rest: the ability to tell compelling stories.

The Science Behind Stories

Human brains are hardwired for narrative. When we hear a story, our brains don’t just process information. They experience it. Neuroscience research shows that stories activate multiple areas of the brain, including regions responsible for sensory experiences and emotions. This neurological response makes stories up to 22 times more memorable than facts alone.

For leaders in Northern Nevada’s competitive business landscape, this is a powerful tool for influence and engagement.

Why Modern Leaders Need Storytelling More Than Ever

1. Breaking Through Information Overload

Today’s workforce is bombarded with emails, reports, presentations, and data. A well-crafted narrative creates an emotional connection that helps your message stick.

2. Building Trust and Authenticity

When you share your journey, including failures and lessons learned, you build trust with your team in ways that mission statements and corporate speak simply cannot achieve.

3. Inspiring Action

Data tells us what happened; stories tell us why it matters. When you want to motivate your team to embrace change, pursue a vision, or overcome challenges, a compelling narrative provides the emotional fuel that drives action.

4. Simplifying Complex Ideas

Whether you’re explaining a new business strategy or introducing innovative technology, stories provide context and meaning. They transform abstract concepts into relatable experiences that everyone can understand and remember.

Storytelling in the Digital Age

With remote work and digital communication becoming standard, storytelling has become even more critical. Video calls and virtual meetings can feel impersonal, but a well-told story bridges that gap and creates connection despite physical distance.

Social media and content marketing have also elevated the importance of narrative in business. Leaders who can craft compelling stories about their organizations, vision, and values gain significant competitive advantages in attracting talent, customers, and partners.

Developing Your Storytelling Skills

Like any leadership skill, storytelling improves with practice and intention. Start by identifying stories from your own experience that illustrate key leadership principles. Practice telling them in different formats. Pay attention to your audience’s response.

Remember, the best leadership stories aren’t always about triumph. Some of the most powerful narratives come from moments of failure, uncertainty, or learning. These stories humanize leaders and create deeper connections with their audiences.

The ROI of Storytelling

Organizations with leaders who excel at storytelling see measurable results:

  • 20% higher employee engagement scores
  • 15% improvement in customer satisfaction
  • 25% faster adoption of new initiatives
  • Significantly improved brand perception and market positioning

For business professionals in Northern Nevada, these numbers represent real competitive advantages in attracting talent, retaining customers, and driving growth.

Ready to Transform Your Leadership Through Story?

Join us for an exclusive opportunity to master this essential skill with renowned storytelling expert Nick Westergaard at our August event:

🎤 Leading with Story: Using Story to Connect & Inspire
📅 Friday, August 22, 2025
🎯 Featuring Nick Westergaard

Nick will share proven frameworks, real-world examples, and actionable strategies you can implement immediately.

[Register Now for WIN Speaker Series August Event]

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Busy but Ambitious? Here’s How to Get the Most Out of Your WIN Membership

two women at a networking event

Being a WIN member means more than attending events. It’s a front-row seat to growth, inspiration, and lasting connections. WIN brings together professionals across Northern Nevada who are building, leading, and transforming our community. 

Our monthly Speaker Series isn’t just about listening to a talk. It’s a unique gathering where high-level learning meets genuine connection. Each breakfast event features national and local experts and draws an engaged community of professionals and business leaders who are showing up for growth. So, are you ready to dive into how you can get the most from your WIN membership, even if you’re running at a thousand miles per hour?

Show Up Consistently
Each event you attend deepens your relationships and expands your influence. Your presence builds trust and keeps you top of mind in the local business scene.

Invite a Plus-One
Bringing a client or colleague turns a great experience into a valuable opportunity to build rapport and showcase your network in action.

Ask. Listen. Engage.
The most insightful conversations can happen during Q&As, at your table, or even while grabbing coffee. Be intentional with your presence.

Leverage the Tools
Many speakers share resources or action steps you can implement right away. Download them, apply them, and share with your team.

Network Beyond the Name Tag
The hallway chat or breakfast table conversation might just lead to your next partnership, client, or collaboration.

Being a part of WIN isn’t about checking a box once a month. It’s an investment in yourself, your relationships, and your business growth.

We know you’re busy. That’s why WIN offers flexible membership options that give you consistent access without a heavy lift.

Annual Membership (GOLD Member)

  • $399 for 12 months
  • Includes admission to 10 WIN Speaker Series events 

Half-Year Membership

  • $249 for 6 months 
  • Includes admission to all WIN events within your membership period 

Guest passes are available to everyone for $55 per event. But as a WIN member, you’ll also enjoy perks that make your experience even smoother and more impactful:

  • Express check-in at events

  • Reserved members-only tables so you’re never scrambling for a seat

  • Access to the exclusive SWAG table to showcase your company materials

  • Monthly member spotlight opportunities

Your next connection, client, or career breakthrough could be one breakfast away. Join WIN today and start building a network that works for you.

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5 Mindset Shifts Every Professional Needs in Today’s Business World

mental health concept. head cutout with flowers growing

You walk into a room filled with business owners, entrepreneurs, and leaders. Some are at the height of their careers. Others are just starting fresh. 

Over the past 56 years at WINevada, through all the speakers we have hosted and the professionals we have met, there is a common thread among those who truly succeed.

It’s not just their skills or experience. It’s their mindset, and just as importantly, how they care for it. 

Mindset is the difference between staying where you are and stepping into something bigger.

Here are five powerful mindset shifts that we have learned from the best, and how you can put them into action to thrive in today’s business world.

1. Focus on progress, not perfection

Waiting until everything is perfect can stall your momentum. In today’s business environment, progress matters more than perfection. Start before you feel completely ready. Take small, steady steps toward your goals. Success often comes from consistent action, not flawless execution.

Actionable WIN Tip: Set “progress goals” each week. Focus on what you are building, not just what you are finishing.

2. View challenges as opportunities for growth

You’ve probably heard it before. But we’re here to restate it because sometimes, we all need a reminder that obstacles are not roadblocks. They’re opportunities to learn, stretch, and level up. Those who embrace challenges with curiosity instead of fear are more likely to grow their skills, expand their network, and build lasting confidence.

Actionable WIN Tip: The next time you face a tough situation, ask yourself, “What is this trying to teach me?”

3. Stay adaptable in a changing world

The most successful professionals today are not rigid. They’re flexible. Industries, technologies, and opportunities shift quickly. Thriving means being willing to pivot, trying new approaches, and staying open to unexpected paths.

Actionable WIN Tip: Build a habit of continuous learning. This month, we encourage you to attend one new event, listen to one podcast, or take a short course to keep expanding your knowledge.

4. Relationships > transactions

In a world full of automation and speed, real relationships are your greatest asset. Networking isn’t just about exchanging business cards. It’s about building genuine connections that lead to trust, support, and growth.

Actionable WIN Tip: Over the next six months, set a goal to connect with one new person each month. Follow up with authenticity, not just an ask.

5. Believe in your ability to reinvent and evolve

Your career is not a straight line. It’s a series of chapters, and you have the power to write new ones. Believing in your ability to evolve, even when the future feels uncertain, is key to long-term success.

Actionable WIN Tip: Reflect on a time you successfully adapted to a big change. Write it out. Use that as proof that you can navigate whatever comes next.

Thriving in today’s world means taking care of your mental health, staying resilient through challenges, and surrounding yourself with a community that encourages growth.

This May, in honor of Mental Health Awareness Month, we invite you to continue this conversation with us. Join us on May 30 for our next Speaker Series event, Mental Health in the Workplace, featuring keynote speaker Joyce Marter. We’ll explore how taking care of your mental health is not just good for you, but essential for lasting success.