When was the last time you scrolled through the news without seeing a headline about tariffs, trade disputes, or global economic shake-ups? The answer is probably “never.”
Global trade is moving fast, policies are shifting faster, and if you’re trying to run a business in the middle of all this chaos, you might be wondering “What does any of this actually mean for me?”
Why Global Trade Matters to Every Business Leader in Northern Nevada
You don’t need to be importing container ships from China or exporting Nevada products overseas to be affected by international trade policy.
It’s a domino effect: tariffs hit supply chains, supply chains drive up costs, costs force pricing changes, and pricing changes impact your customers and your revenue. Before you know it, a policy decision made thousands of miles away is showing up in your quarterly budget, your hiring plans, and your strategic planning sessions.
The Good, The Bad, and The Ugly
International trade isn’t a simple story with clear heroes and villains. It’s complex, nuanced, and constantly evolving. Some policies protect local industries. Others make products more expensive for consumers. Some trade agreements open new opportunities. Others generate unforeseen consequences.
This Friday, April 17, learn from someone who has dedicated three decades to studying the forces that shape global commerce, and how those forces impact real people and real businesses: Elliott Parker, Professor of Economics at the University of Nevada, Reno.
In International Trade: The Good, The Bad, and The Ugly, Elliott brings both academic rigor and practical insight to a topic that often feels overwhelming:
- What’s really happening with tariffs right now and why they’re dominating the news cycle
- How global trade shifts impact Nevada specifically, from our industries to our workforce
- The short-term and long-term economic implications of today’s trade policies
- What business leaders should be watching as the global economy continues to evolve
- Practical insights you can actually use to navigate uncertainty and plan strategically
Understanding the fundamentals, recognizing the trends, and knowing how to interpret the headlines gives you a competitive edge. It helps you anticipate changes, adjust your strategy, and make smarter decisions for your business.
This event is perfect for:
- Business owners navigating supply chain challenges and pricing pressures.
- Executives trying to plan strategically in an uncertain economic climate.
- Entrepreneurs looking to understand how global trends create local opportunities.
- Team leaders who need to communicate complex economic changes to their staff.
- Professional service providers whose clients are asking tough questions about the economy.
- Anyone in a leadership position who wants to be better informed about the forces shaping our business landscape.
Arrive at 7:30 AM for breakfast and networking. Connect with other Northern Nevada professionals who are asking the same questions you are, share perspectives and build relationships that extend beyond the event.



